NFL Shop - Super Bowl XLVIII
For Super Bowl XLVIII, Macy’s Herald Square became NYC’s hub of Super Bowl excitement, welcoming fans from all over with exciting events, fashion, fun, food and engaging ideas to inspire and delight.
Inside, customers were greeted by a show-stopping video welcome through our massive Broadway entrance, continuing with Super Bowl flags and larger-than-life NFL imagery down our main aisle.
The 4th floor became home to the Lids Official NFL Super Bowl mega-shop, complete with experiential visual installations and an extensive wayfinding system to lead customers in.
